On Amazon Prime's CTV platform, two standout ad formats are available. Interactive Pause Ads appear in Display format whenever a viewer pauses their show or movie, turning an otherwise passive break into an engaging, clickable brand moment — a smart, non-intrusive way to capture attention without disrupting the viewing experience. Alongside this, First Impression Takeover runs in Video format on CTV, priced on a CPD (Cost Per Day) basis, guaranteeing the brand the very first ad slot a viewer encounters on the big screen. Together, these formats reflect a genuinely innovative approach to connected TV advertising, blending interactivity and premium placement to maximize both visibility and recall.